Our value proposition is derived from over 10 years of relevant experience, in the fields of new product development, research and business development.

This has been gained working directly for a wide range of businesses including Sainsbury’s, Viacom (now CBS Outdoor), in-store radio and television providers DMX Music (now Mood Media) and captive audience network providers Applied Television, How and Why (Instrumental Media Group’s strategic consultancy), the CAN Media Group and StoreCast Media.
 

Competencies referenced throughout the Imperative Group have been gained by working for the businesses above and applied, on their behalf, to a wide range of brands, examples of which are below:  


 

The Imperative Group's Managing Director, Chris Heap, brings additional experience to the group from a variety of brand & advertising initiatives. This includes contributions to award winning campaigns such as Shell Optimax (Marketing Society's New Brand of the Year) and for TDI Advertising (now CBS Outdoor), who won Campaign Magazine's coveted Media Brand of the Year.

Chris is a member of the Chartered Institute of Marketing (ACIM) and holds a BA (Hons) in Consumer Psychology from Bristol University.
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